4 Essential Components Your Inbound Marketing Strategy Needs

Written by Economic Development Jobs on January 31, 2018. Posted in Digital marketing, Digital marketing companies, Digital marketing company

inbound marketing servicesWhile outbound marketing was once all the rage, the digital age has made inbound marketing techniques far more effective. Inbound marketing tools are plentiful these days, but there are some basic components your business needs to adopt in order to be successful. Let’s take a closer look at the four must-haves your inbound marketing services need to address.

  1. Good website design
    You literally cannot afford to skimp on website design. Responsive and accessible website design is not only vital; it’s really the bare minimum customers will put up with. If your site is easy to understand, easy to navigate, and provides an excellent user experience — regardless of the device being used — you’ll already be making a good impact. Of course, it needs to be aesthetically pleasing and to support your brand, too.
  2. SEO services
    Search engine optimization, simply put, can help your business become more visible on the World Wide Web. In an oversaturated marketplace, that’s what everyone wants. Optimized pages will be more likely to show up in search, and that’s incredibly important. In fact, a recent study found that search is the number one source of traffic to content sites, beating out social media by more than 300%. While we’ll discuss social media’s important role in your strategy next on our list, SEO basically makes it so that people can find your site in the first place — and that’s huge.
  3. Social media
    Just because social media isn’t as vital as SEO doesn’t mean that it isn’t key. You should use it thoughtfully and often to support your other efforts on a variety of platforms. Facebook, Twitter, Google+, LinkedIn, and Instagram can allow you to connect with customers, promote posts and products, and solidify your branding efforts. All of those should play a part in the inbound marketing services you pursue.
  4. Content marketing
    Even if you don’t think blogging will apply to your industry, it needs to be an important part of your strategy. The key here is to write useful, thoughtful, and relevant information for internet users. This provides a service and positions you as an industry leader, making potential customers much more likely to consider doing business with you. It’s one of the most effective ways to generate leads, especially when it’s combined with SEO efforts.

Regardless of your industry, you need to embrace these inbound marketing concepts if you expect to survive in the digital age. As we live more of our lives online, these efforts will continue to make an even greater impact. If you’re in need of inbound marketing services, please contact us today.

The Top 3 Things to Focus on If You Want a Better Online Presence

Written by Economic Development Jobs on October 12, 2017. Posted in Digital marketing companies, Digital marketing louisville, Social media marketing

Social media

In our increasingly digital world, digital marketing, good website design, and consumer engagement through social media and other online advertising is more important than ever. But when we say “digital marketing,” what do we really mean? How can websites improve their online presence — and how does that translate into sales or a broader consumer base? Let’s talk about how you can keep your business up to date with the changing times and continue to expand and be successful. Making a plan for your digital marketing sounds like a logical first step, but shockingly half of companies who are using digital marketing don’t have one! Evaluating the market and charting

3 Reasons Your Small Business Needs a Social Media Marketing Strategy

Written by Economic Development Jobs on December 14, 2016. Posted in Digital marketing companies, Digital marketing team, Software development louisville

Website design louisville

In this day and age, the market is completely saturated. That makes it hard for small businesses to compete with more established corporate entities. In order to stand out from the crowd, small businesses need to get creative with their brand management and digital marketing. One of the most effective ways to do this is through social media marketing. Having a social media marketing strategy allows you to highlight what makes your business special in a cost-effective way. Here are three reasons why your small business needs to have a social media marketing strategy right now:

Involvement in social media helps with