3 Things You Need to Know About Exhibit Design

Written by Economic Development Jobs on April 12, 2016. Posted in Booth design company, Trade show booths, Trade show exhibit design

Exhibition design portfolio

Las Vegas, Chicago and Orlando are the three major cities that are home to about 50% of the largest 200 trade shows in the United States. In 2014, a study by B2B Magazine showed that events are cited as the second largest area of growth in media spending just behind digital. On average, a company allocates 31.6% of its total marketing budget to events and exhibiting. With all the money being spent on these events, you can imagine every little detail must be taken into account.

Space
In exhibit design, this is true down to the square footage. For example, for every 100 square feet of exhibit space there are 2.2 trade show visitors on average in the U.S.