4 Ways to Attract Attention to Your Booth at a Trade Show

Written by Economic Development Jobs on April 28, 2016. Posted in Trade show exhibit design, Trade show rental booths

Booth rental

Participating in a trade show is a great way to market a small business. It’s an opportunity to network and get your name out there and meet potential customers, also known as income. There are three things that you should focus on when you are building your exhibit booth design: brand awareness, lead generation and relationship development. Every part of your custom exhibit design should be catered towards making these three things happen. Here are some tips for attracting attention to your booth.

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3 Things You Need to Know About Exhibit Design

Written by Economic Development Jobs on April 12, 2016. Posted in Booth design company, Trade show booths, Trade show exhibit design

Exhibition design portfolio

Las Vegas, Chicago and Orlando are the three major cities that are home to about 50% of the largest 200 trade shows in the United States. In 2014, a study by B2B Magazine showed that events are cited as the second largest area of growth in media spending just behind digital. On average, a company allocates 31.6% of its total marketing budget to events and exhibiting. With all the money being spent on these events, you can imagine every little detail must be taken into account.

Space
In exhibit design, this is true down to the square footage. For example, for every 100 square feet of exhibit space there are 2.2 trade show visitors on average in the U.S.