Why Product Packaging Matters to Your Business

Written by Economic Development Jobs on November 2, 2018. Posted in Organic food packaging, Printed coffee bags, Protein powder packaging

The value of the packaging of a product cannot be overstated. As it’s the first thing that the customer will see of the product, it needs to be appealing, eye catching, and informative.

A food packaging label should not be disregarded as some people choose what to buy based on the packaging, either by the appearance or the information on the label. According to 85 percent of shoppers, they read the product package while they are shopping to be informed about their purchase decisions.

As for online consumers, roughly 52 percent report they would make another purchase from a business that uses premium packaging. These facts show that people are wanting their packaging labels to be informative as well as of good quality.

The importance of design is necessary for a truly successful and well thought out food packaging label.There are more than 20,000 products in the average American supermarket. Each one of those products has their own informative and interesting label for