A trade show is a large gathering where many businesses big and small set up booths and other displays to attract customers, clients, and other interested parties. Often held at convention centers or similar spaces, trade shows can act as a ripe opportunity for any business to promote its brand and get new clients on board, but only if their display is effective. So, what makes for an effective trade show display? Not only should this involve good salesmanship and personal charisma, but also the right hardware, from a table and chairs to temporary walls such as modular wall panels and related display walls. Such temporary walls are a fine way to quickly assemble a booth of any size and shape, and those temporary walls can have posters, flatscreen TVs, banners, and other displays placed on them. Now, what kind of business might a trade show drum up with such displays? And what are some other creative ways to make a display booth look its best?
Going to a Trade Show
It is safe to say that even in the age of the Internet and video chat services, trade shows are as relevant as ever for companies big and small. Most attendees there aren’t just seeing the sights; they are prepared to find new business clients and offer deals, and a lot of money may be exchanged at shows like these. On average, a trade show attendee is going to spend five and a half hours at the event, and they’re looking to buy. Around 81% of all trade show attendees have buying power, and 92% of attendees reported that they are primarily at those shows to find new featured products. In short, they’re on the hunt for new deals, and it is up to trade show exhibitors to make an attractive display to draw this kind of attention. Meanwhile, 88% of surveyed participants say that they are hoping to raise awareness of their brand and company name, and 72% are there to get new leads from buyers and prospects on the trade floor. And if nothing else, this is a convenient time to see those potential clients face to face, since arranging face to face meetings may prove tricky and difficult otherwise.
Making a Fine Display
Now, what goes into making an effective and professional trade show exhibit? Depending on a given company’s budget and industry, this will vary somewhat, but there are some basic elements to such an endeavor. Often, a trade show booth will involve a table, such as a long table with a few seats where the participants are ready to meet guests and make a sale face to face. A table can have a cloth draped over it for good looks, and that table may hold brochures, flyers, and even physical samples of anything that is being sold, from food to bottles of cleaning fluid to children’s toys or computer parts. A table and chairs can be rented if the company does not already own some for their display.
Meanwhile, some temporary walls are quite helpful to make a trade show booth complete. Any company that does not already own such wall systems can send a few employees to local firms that offer them for rent, and look over the models there. Checking out these temporary walls in person is a fine idea, to better find the right ones to rent in terms of size, length, weight, material, and any other factors. Once these temporary walls are rented, they can be transported to the trade show venue shortly before the event begins, and set up with the rest of the booth. These walls can provide a fine backdrop for the display, and bear posters, banners, charts, or even lightweight computer screens for animated displays, or speakers. Lighting fixtures might be mounted on them, too. Still, the booth’s staff should bear in mind that the trade show may have limits for how tall a display can be (including signs), and there might also be limits on how much sound it can make. A booth’s walls should also feature displays that are attention-grabbing and transmit essential information, but not too much at once.