As creatures of habit, Americans tend to gravitate to the things they can recognize. This is true for anything from the moment popular brands to the smallest of coffee shops that only exist in small towns. If the consumers can recognize your brand by a glance they are far more likely to frequent your shop for a particular coffee than they are to wander in off of the street. Considering that 54% of Americans drink coffee every day perhaps it is time to start building up that brand and dragging your customers in by the boatload. Packaging for coffee shops can be a make or break when it comes to the consumers.
When choosing your coffee for the day, would you rather the place with the generic and ordinary cups that have no personality or would you go for the cup with the label on the front that puts out a well to do front making everyone want to drink them. Of course the coffee inside the packaging is the thing that matters most, but studies have shown that it is just as big of a factor that the package on the outside matches the taste of the inside. The coffee shops that put their all into custom printed coffee bags and food packaging cares more for their business and puts a lot more dedication into what goes inside of their commercial food packaging bags as well. Packaging for coffee shops is a bigger deal than you may have originally thought.
In the age where social media such as Instagram dominates our worlds, people are constantly snapping photos to share with the rest of the world. These photos are the ones that drag new people into shops. In fact, studies have shown that 40% of consumers have found themselves traversing into a coffee shop due to photos that they have found on social media. If your packaging is eye catching, there will be more people waiting to get inside of your building and order a coffee or a tea. Being easy to identify on packaging for coffee shops makes it easier for the average person to identify and find.
While it might sound silly and you may be more worried about what you’re putting into the foods and coffees within your shop, also keep in mind that it is the design that you put out to the world that is going to heavily influence the consumers to remember to come back. Providing them with something eye catching is the best way to draw them in and to keep them coming back for more time and time again. Packaging for coffee shops is just as important as the coffee that is inside the cups, if you want to attract your guests into remembering you and coming in again, be sure that your coffee bags and cups stand out and are unique.