These days, brick and mortar business owners have a variety of options and routes to choose from when it comes to advertising and marketing their business, with great emphasis placed on digital marketing. Without any form of social media engagement and digital marketing, brick and mortar businesses, regardless of how good of a product or service they offer, will struggle just to stay in business! After all, if no one even knows that your business exists, let alone what kinds of products or services they offer, how can customers even begin to show their patronage? They can’t!

But despite how important and necessary digital marketing is, that doesn’t mean that businesses should ignore or discount the important of good old fashioned advertising and marketing techniques. And one of the most crucial aspec

Have you always wanted to have a little shop where you can sell things you love and make a living out of catering to a specific need of people? Starting a small shop can be a very successful business in the making, and with the right ingredients, it can blossom into quite the happening joint where customers can come, get things they need and like, and recommend the place to others. Building up reputation and offering quality products can turn your venture into a grand success, and the only hurdle is getting to start things off.

Setting up shop requires certain things. Time and money are prime requirements for any new business, but when it comes to starting a shop, there are other considerations as well. You need to decide on branding and what kind of products you want to sell. This do

When it comes to the workplace, your safety is the top priority. It’s especially important on industrial work sites to have the necessary knowledge to keep yourself and your coworkers safe at all times. The Occupational Safety and Health Administration, or OSHA, uses a 3-step process to prevent hazardous conditions and keep employees protected at work, which are to plan, provide, and train.
The planning aspect involves being prepared for any possible safety hazards that may arise on a given work site. In order to be adequately prepared, the correct equipment must be provided. Just as importantly, knowledge of how to safely use that equipment must be obtained as well.

Employers must protect their workers by providing both fall protection and the correct equipment for the job at hand, i

Customer service is a very important aspect of any business or practice, but U.S. companies lose $41 billion every year due to poor customer service. Why is this though?

Customer service goes beyond a friendly face and useful information — although those things are certainly important as well. Accessibility is a huge aspect of customer service, but not all companies have that idea at the forefront.

Surveys show that 79% of consumers would rather talk to a company on the phone over any other form of communication, and 69% of people agree that over-the-phone customer service is better and more helpful than it is online, according to Forrester, yet most businesses do not offer any after hours answering services. Four out of five people will hang up on a business if they hear a voicemail, as

The legal marijuana industry is growing quickly in the United States, especially now that 23 states (plus the District of Columbia) have legalized the drug. Medical marijuana business development is becoming more popular, and entrepreneurs are finding ways to invest in the cannabis industry. In the last six years, public support for marijuana legalization has also grown: 58% of Americans now approve of the legalization of cannabis, compared to 17% in 2010.
The medicinal properties of marij

Almost everyone has heard of environmental regulatory compliance, but what exactly are the components of environmental regulatory compliance and how can companies better meet these rules and regulations? We’ve collected the top six environmental regulatory compliance questions and answered them below.

What is environmental health and safety?

Environmental health and safety (EHS) is an umbrella term used to refer to the collection of laws, regulations, and guidance principles designed to help protect the environment, employees, and the public from harm. These laws and regulations are set by various government agencies and vary across industries and locations. In the U.S., the primary regulatory agencies are the Occupational Health and Safety Association (OHSA) and the Environmental P

Establishing an online presence is important to the future growth of a small business. Doing something as seemingly simple as creating a website can bring in new customers and keep established ones loyal by allowing them to be engaged with your product. The development of a website can be as simple as following some of the do it yourself templates offered online for free or you can pay for professional web development.The choice is yours. Whichever website design method you choose, keep these four features of a great website in mind.

1. User-Friendly: No website design can be labeled a success if people find it to be too frustrating to actually navigate. A simple layout is generally the best, one that consumers will operate intuitively. Continue Reading | No Comments