4 Essential Components Your Inbound Marketing Strategy Needs

Written by Economic Development Jobs on January 31, 2018. Posted in Digital marketing, Digital marketing companies, Digital marketing company

inbound marketing servicesWhile outbound marketing was once all the rage, the digital age has made inbound marketing techniques far more effective. Inbound marketing tools are plentiful these days, but there are some basic components your business needs to adopt in order to be successful. Let’s take a closer look at the four must-haves your inbound marketing services need to address.

  1. Good website design
    You literally cannot afford to skimp on website design. Responsive and accessible website design is not only vital; it’s really the bare minimum customers will put up with. If your site is easy to understand, easy to navigate, and provides an excellent user experience — regardless of the device being used — you’ll already be making a good impact. Of course, it needs to be aesthetically pleasing and to support your brand, too.
  2. SEO services
    Search engine optimization, simply put, can help your business become more visible on the World Wide Web. In an oversaturated marketplace, that’s what everyone wants. Optimized pages will be more likely to show up in search, and that’s incredibly important. In fact, a recent study found that search is the number one source of traffic to content sites, beating out social media by more than 300%. While we’ll discuss social media’s important role in your strategy next on our list, SEO basically makes it so that people can find your site in the first place — and that’s huge.
  3. Social media
    Just because social media isn’t as vital as SEO doesn’t mean that it isn’t key. You should use it thoughtfully and often to support your other efforts on a variety of platforms. Facebook, Twitter, Google+, LinkedIn, and Instagram can allow you to connect with customers, promote posts and products, and solidify your branding efforts. All of those should play a part in the inbound marketing services you pursue.
  4. Content marketing
    Even if you don’t think blogging will apply to your industry, it needs to be an important part of your strategy. The key here is to write useful, thoughtful, and relevant information for internet users. This provides a service and positions you as an industry leader, making potential customers much more likely to consider doing business with you. It’s one of the most effective ways to generate leads, especially when it’s combined with SEO efforts.

Regardless of your industry, you need to embrace these inbound marketing concepts if you expect to survive in the digital age. As we live more of our lives online, these efforts will continue to make an even greater impact. If you’re in need of inbound marketing services, please contact us today.

Attract More People and Improve Your Bottom Line with These 6 Web Design Tips and Tricks

Written by Economic Development Jobs on September 1, 2016. Posted in Digital marketing, Nyc branding agency, Web design louisville ky

Web design

Everyone with a website is always looking for ways to make it better. If you are not actively doing that, you are setting yourself up for failure. Websites go stale within just a short time of their “completion.” A site that is two years old, for instance, is almost an antique. Web design has come a long way since the internet was created and there are things you can do to make yours interesting, informative and, most of all, helpful for your visitors. That last part is important because if people do not see the value in going to your site, they just are not going to go to it.

  1. Identify your goals and objectives. This may seem like it is a simple enough idea but many companies are in such a hurry to get their page up that they do not think about their goals much when they approach th