While outbound marketing was once all the rage, the digital age has made inbound marketing techniques far more effective. Inbound marketing tools are plentiful these days, but there are some basic components your business needs to adopt in order to be successful. Let’s take a closer look at the four must-haves your inbound marketing services need to address.
- Good website design
You literally cannot afford to skimp on website design. Responsive and accessible website design is not only vital; it’s really the bare minimum customers will put up with. If your site is easy to understand, easy to navigate, and provides an excellent user experience — regardless of the device being used — you’ll already be making a good impact. Of course, it needs to be aesthetically pleasing and to support your brand, too.
- SEO services
Search engine optimization, simply put, can help your business become more visible on the World Wide Web. In an oversaturated marketplace, that’s what everyone wants. Optimized pages will be more likely to show up in search, and that’s incredibly important. In fact, a recent study found that search is the number one source of traffic to content sites, beating out social media by more than 300%. While we’ll discuss social media’s important role in your strategy next on our list, SEO basically makes it so that people can find your site in the first place — and that’s huge.
- Social media
Just because social media isn’t as vital as SEO doesn’t mean that it isn’t key. You should use it thoughtfully and often to support your other efforts on a variety of platforms. Facebook, Twitter, Google+, LinkedIn, and Instagram can allow you to connect with customers, promote posts and products, and solidify your branding efforts. All of those should play a part in the inbound marketing services you pursue.
- Content marketing
Even if you don’t think blogging will apply to your industry, it needs to be an important part of your strategy. The key here is to write useful, thoughtful, and relevant information for internet users. This provides a service and positions you as an industry leader, making potential customers much more likely to consider doing business with you. It’s one of the most effective ways to generate leads, especially when it’s combined with SEO efforts.
Regardless of your industry, you need to embrace these inbound marketing concepts if you expect to survive in the digital age. As we live more of our lives online, these efforts will continue to make an even greater impact. If you’re in need of inbound marketing services, please contact us today.