LED Signs for Business An Energy-Efficient Choice

Written by Economic Development Jobs on May 21, 2017. Posted in Church marquee sign, Electronic signs, Gsa signs

School led signs

Are you familiar with light emitting diode, or LED, lighting? By 2019, this form of lighting is expected to comprise 53% of the global lighting market. LEDs are more energy efficient than other forms of lighting, and can be used for a variety of purposes, effective signage in particular.

You’ve probably noticed LED signs in front of businesses, schools, and government offices. Church marquees with LED lighting are also quite popular, and it’s possible that you have seen several church marquees in your own neighborhood or business location.

If you have a new business, what type of signage do you have on display? While it may seem that having any type of sign pointing to your business will attract customers, recent studies show that this is not the case. Even though 85% of your potential customers will either work or live within a 5-mile radius of your location, they may not notice your sign. While the reasons for this will vary, chances are that it’s just not registering in their minds due to blending into the surrounding landscape.

When you add or change your sign, however, your potential customers may notice something different and decide to investigate further. The potential result? Increased sales revenue. When you replace a wall sign with a larger sign, it’s also been shown to increase revenue by 7.7%.

It’s been demonstrated that 35% of people do discover a business they want to visit because of its sign. Whether they’re driving by your business or on foot, you want your sign to encourage them to walk through your doors. A recent survey showed that this was the case with 17% of Best Buy’s walk-in customers.

Just imagine the impact that full color LED signs might have on your business! You could advertise specials, sales, customer gratitude days, and other information such as your website and phone number. You may also be interested to know that on-site signs provide the advertising equivalent of running 24 full-page newspaper advertisements a year. Which do you think would be a better investment?

A recent poll regarding billboards provided some information that might be of interest to you. If you own a restaurant, for example, the poll showed that 58% of its participants visited a restaurant after seeing it advertised on a billboard.

Do you own an event planning business? The poll showed that 58% of adults 18 and older learned about an event that interested them from a billboard.

If you have a retail business, you might find it interesting that 68% of the participants made a decision to go shopping at a specific store while driving by. Furthermore, 32% of the participants chose to visit a store that they saw advertised later in the week.

If you are affiliated with a church, imagine the messages that you could convey with a scrolling marquee sign. A church marquee could announce service times, uplifting messages, and other announcements. When you have a church marquee, you could also provide information on clothing, food, and book drives.

People overall will look at and read billboard messages. This includes traditional billboards as well as digital billboards with LEDs. The poll showed that 71% will take the time to read these signs, and over 37% will make note of them whenever they pass by. The messages on these billboards are reinforced as a result. While passersby will notice different features, the poll indicated that 26% made note of phone numbers and 28% made note of website addresses.

If you’re not sure how effective your current sign is, you may want to consult with an LED signage company. They will be able to show you the different types of signs available, which includes outdoor LED business signs, displays, and scrolling marquee message signs. They will also be able to discuss the benefits of LED lighting and other information such as how to maintain your outdoor LED displays.

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