Archive for May 27, 2016

How Many People See Your Company’s Sign a Day?

Written by Economic Development Jobs on May 27, 2016. Posted in Commercial business signs, Electronic signs for business, Full color led signs

Scrolling marquee signs

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The high school cafeteria scrolling marquee sign announced the new name of the show choir event.
After ten years of being called Singsation, the Omaha, Nebraska, show choir competition had to rebrand itself. Threatened with a lawsuit by a larger school district in Illinois who claimed that they owned the rights to that name, the Nebraska school district decided that they would rather comply with the Illinois school’s request than spend money in a legal battle.
The problem, however, was how to change the vernacular of a group of high school students, their parents, and their community. The same marketing team that helped the school design the new name, the new logo, and the