Call centers of all kinds can create massive benefits for businesses. They can save them money, lessen work loads, and help create better relationships with customers. The ability to keep in contact with current customers and to reach out to potential clients is key to helping a business last and grow.
There are multiple different kinds of call centers that offer a range of services. Depending on your business and needs, you may require the services of more than one. Below we will take a look at three different types and break down what each one does.
1. Customer Service Call Center
This is one of the easiest ones to explain, because it says it all right in the name. Just about everyone has had to call one of these lines at least once in life. The workers at a customer service center take phone calls and emails from customers who are having any number of issues and help them resolve them. Sometimes it’s as simple as canceling an order while other times it’s much more complicated. A good customer service center can make or break a company, because they are a direct line to potentially upset clients and they have the ability to smooth over rocky situations.
2. Outbound Sales Call Center
An outbound sales call center makes outbound sales calls to previously engaged customers in order to help keep the relationship going. Someone whose account has become inactive or someone who is in danger of branching off from the company would be the ones to receive these calls. So rather than cold calling potential new customers, these centers work to maintain relationships with current or previous clients.
Inbound Sales Call Center
Inbound sales calls are sort of like “leads” for your business. It’s not a cold call, but more of a “warm” call to someone who has shown interest in your business. For example, it would be like when someone requests more information about a college and the admissions office reaches out to them as a potential student. This is also called a direct response call center. A direct response call center means they are making calls that are direct responses to interaction with a potential customer.
No matter the kind of business you run it is likely that one of these centers could be of great use to you and your team.