If you’re wondering how important signage is, consider the results of a recent study. This study found that 40% of those surveyed learned about a political candidate due to seeing their name on a sign. If this same amount of people hadn’t seen that sign, they reportedly would have voted for the other candidate. Therefore, it’s important to get your message out to the public. Many companies do this by utilizing high quality posters. It’s important to learn how to create event posters that stand out. With that in mind, here are four tips for creating event posters.
- Take Your Time with Font Selection
Choosing the right font turns a boring event poster into something much better. On the other hand, the wrong fonts turn high quality posters into laughing stocks. Therefore, it’s best to take your time with font selection. First and foremost, you’ll want a font that is easy to read. After that, you can get as creative as you want.
- Separate Your Text
It’s important to give your information room to breathe. If most people see a wall of text, they’re not likely to stop and read it. However, text that is broken into pieces is much easier for the brain to process. Therefore, you’ll want to break up information about your upcoming event. Place the most important information in a large font. Next, you can place additional information in smaller font towards the bottom of your poster.
- Make Your Poster Unique
Statistics show that one sign can expose consumers to your company 50-60 times each month. In a similar manner, high quality posters ensure hundreds or thousands of people know about your upcoming event. With that in mind, consider using this opportunity to think creatively. It’s important to follow a few rules while creating event posters. However, you’ll still want to add something unusual to your design. For instance, bright text or an unusual font work well to attract attention.
- Create Life Size Posters
Another great way to create great event posters is by thinking outside of the box. If you want the public to know about your event, choose life size posters. These posters are often incredibly huge. While you might pay more for larger posters, the chance to stand out from the crowd is worth it.
In closing, following the right tips ensure you’ll create amazing event posters. That being said, this task can sometimes seem too overwhelming for a marketing department. Therefore, you might want to consider contacting makers of high quality custom posters. Several studies have found that merchandise with signage outsells items without signage by an estimated 20%. Considering that, posters work extremely well to let the public know about your upcoming event.