In our increasingly digital world, digital marketing, good website design, and consumer engagement through social media and other online advertising is more important than ever. But when we say “digital marketing,” what do we really mean? How can websites improve their online presence — and how does that translate into sales or a broader consumer base? Let’s talk about how you can keep your business up to date with the changing times and continue to expand and be successful. Making a plan for your digital marketing sounds like a logical first step, but shockingly half of companies who are using digital marketing don’t have one! Evaluating the market and charting

Your website is the face of your business. Whether you handle software design or pizza delivery, your website needs to be great to increase awareness of your brand. There are some things you can do to make your website design work for your brand management.

1. Make your web design simple. When you are dealing with websites, simplicity is your friend. You want it to look good but it needs to be simple. Your message and the images you