Participating in a trade show is a great way to market a small business. It’s an opportunity to network and get your name out there and meet potential customers, also known as income. There are three things that you should focus on when you are building your exhibit booth design: brand awareness, lead generation and…
Category: Trade show exhibit design
3 Things You Need to Know About Exhibit Design
Las Vegas, Chicago and Orlando are the three major cities that are home to about 50% of the largest 200 trade shows in the United States. In 2014, a study by B2B Magazine showed that events are cited as the second largest area of growth in media spending just behind digital. On average, a company…