Choosing the Right Shipping Materials For Your Company

Written by Economic Development Jobs on March 30, 2016. Posted in Cardboard mailer boxes, Custom mailer boxes, Custom printed corrugated displays

Custom product packaging

There are a lot of businesses that do a large percentage or the primary bulk of their business via the internet today. In fact, there are even some companies that run entirely on the internet. Many of these companies provide some type of an item to the customer. Their storefront is online, either in Ebay, Amazon or another website form. A customer can browse their inventory from their website, just like they would any other online company. Once they choose the items they want, they will pay for them and wait for them to be shipped directly to their home. The company owner simply has to select the item, box it up and then ship it to the customer in the amount of time they desired. A company that works in this way will need a lot of shipping supplies, and will need a great variety of quality boxes and shipping containers.

A company that wants to look professional and gain repeat customers should pay close attention to the design of their boxing materials. The boxing materials should include the company logo on them, notifying customers that their order has arrived. Customized shipping boxes can be created with the company logo and any desired image on the outside sides of the box. The customized shipping boxes also makes the company look for professional and reliable. Custom boxes with logo really have the ability to take the company to the next level of service and their recognition.

A quality shipping container should also correctly fit the product that is being shipped. Whether or not the items are fragile, the item should fit snug in the packaging materials. They should not be able to move around a lot within the customized shipping boxes. Corrugated packaging is a great example of a reliable and quality piece of boxing material. Corrugated packaging is the largest segment of the packaging industry, with more than 1,500 box plants in North America.

If possible, a business owner should also pay close attention to the design of the packaging of their actual item. Manufacturers who are able to provide designed packaging materials for their products are able to bring their customer satisfaction to an entirely new level. A point of purchase design is a way to lure the customer in with the packaging design. While the customer is shopping on the internet, they may choose their item of choice based on the outer packaging of the item. A recent article in Packaging Digest disclosed that research shows consumer decision making is down to five seconds at the retail shelf, in other words, packaging design really matters!

Cardboard mailer boxes and other packaging materials should also be as light weight as possible. The cost of packaging will depend on the size and the weight of the item that is being shipped. A manufacturer or business owner that can reduce the sizing of their customized shipping boxes can save money on shipping costs, either passing these savings onto the customer or increasing their profits from the addition of funds received. Due to liner board light weighting, corrugated cardboard has had a 10% to 15% weight reduction over the last 10 years.

There are a lot of important decisions when it comes to owning a retail type of business. The business owner must choose the shipping material and the outer packaging of their items for their customers. A great shipping box should be recognizable, with the company logo and some type of branding. It should also be convenient and should fit well to the item it is being fitted into. Outer packaging helps customers choose items that they are most interested in. Lighter boxes will save money on shipping costs.

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