It had been a hectic morning. After a full Saturday that included an early morning recital and ended with lawn work and some major organization work in the basement, it certainly would have been easier to sleep in than to go to church. Your better self prevailed, however, and you all made it out the door. Your 15-year old daughter would be teaching helping to teach the four year old Sunday School class and you and your wife would go to the church service.
As you approached the church, the church marquee signs rewarded you for your efforts. You know, of course, that listening to the message of the pastor and refueling for the week is reason enough to go to church, but with both church marquee signs flashing the announcement that there would be ice cream after the service today, you smiled a little harder. On this, the first Sunday after Easter, the church was attempting to draw back in the crowds that typically show up for the Easter message. And while no flavor of ice cream can compare to the message of resurrection, the church marquee signs advertised one additional reason to stop by and hear the continuing Good News!
After the church service you found yourself in conversation with a couple of the other church council members and the conversation, understandably, turned to the church sign. You asked again for a reminder of the cost of the scrolling marquee signs that were spreading today’s tasty message. You all agreed that the money spend five years ago was a good investment and were thankful that the church secretary was a good sport about keeping the daily messages updated. In fact, throughout the neighborhood you often heard that many looked forward to the clever words of inspiration that greeted them on their drives past the building. They could not help, they confessed but memorize the service times and other important announcements as they waited for the daily inspirational message to scroll by.
Electronic Signs for Businesses, Churches, and Schools Help Advertise Products and Promote Good Will
It is very likely that the first technicians who worked out the details involved in LED signs were thinking about the ways these signs would be used for commercial reasons. Today, however, groups as diverse as church congregations and school officials, as well as special event marketing promoters, also use this technology. Church marquee signs, in fact, in some communities are essential ways of keeping neighbors, tax payers, and congregational members informed about the date and time of events that they otherwise might not be aware of.
In this digital age it can be easy to overlook the need for traditional building signage. The fact of the matter is, however, with all of the technology that is available, drivers still rely on highly visible signs to help them reach their destination. An in car directional system is great, but in areas of high traffic congestion, a well placed sign can help customers, clients, congregation members, and tax payers located their desired destinations. In addition, an attractive and informative sign serves the important purpose of creating a reminder for customers who might use your service or visit your worship service in the future. In fact, as many as 35% of survey respondents indicated that they would not have discovered a business had it not been for their sign.
As further confirmation of the impact of a sign, studies show that even an addition or a change to a sign directly improves sales revenue. More specifically, research indicates that replacing a store front wall sign with a larger sign can increase revenue by 7.7%. And while billboards may be some of the older methods of advertising, consider what these statistics show about the strength of this versatile and still relevant marketing platform:
- 32% of poll respondents visited the retailer they saw on a billboard later that same week.
- 68% of poll respondents sometimes or frequently make their shopping decisions while they are in the car.
- 58% of poll respondents learned about a restaurant they later visited from a billboard they saw while in their car.
- 26% of poll respondents noted a phone number and 28% noted a web site address written on an outdoor billboard.