There are nearly 3,000 advertisement messages and promotional messages that are presented to consumers every single day. As a result, businesses have their work cut out for them in terms of competition when it comes to marketing schemes and ideas. However, most businesses are foolish to not realize that sometimes simple things like a floor pedestal sign holder can go a long way.
There are plenty of random facts that can determine what people will spend more money on in their daily lives. For instance, some people will choose to pay more for a better experience in regards to customer service. However, some people care only about the quality of the product. Here is how using a floor pedestal sign holder, glass door sign holder, display stands, display racks, and flyer holders can help a business out.
Display Signs Can Make a Huge Difference For Businesses
Technology has changed how advertising is done by many businesses and has also changed how people research products. As a matter of fact, recent data has revealed that a lot of people will use their smartphones to try and do research on a product. However, a lot of people still want to buy items in person and just about 77% of all consumers will go to a store to specifically shop.
Studies have been conducted dealing with products and how they benefit from marketing with a floor pedestal sign holder. One study was actually conducted by Brigham Young University and this revealed that merchandise with a sign managed to outsell merchandise without a sign by nearly 20%. So this points directly to a clear-cut benefit when using a floor pedestal sign holder to sell a product.
More studies have been conducted in regards to signage and how it can change or improve sales in this situation. These studies have revealed that full-priced merchandise performed 18% better with signage than without. So there are legit benefits for people to use a floor pedestal sign holder to promote items.
People Can Make Random Purchases Based On Deals
Just about 82% of all purchase decisions are made inside of the store by shoppers. So this points to just why it is that a floor pedestal sign holder can help a product sell more. There are plenty of people that will make serious purchase decisions by impulse.
Anywhere between 6 and 10 purchases in a store can be classified as impulse purchases. These types of decisions can be spontaneously made on a whim when someone sees a good deal advertised with a floor pedestal sign holder. So people should be aware of this when they plan out their marketing budgets for the years to come.
According to a 2014 Mass Merchant Study, 16% of unplanned purchases were due to a display noticed while shopping. So this just goes to show that there are real benefits when using a floor pedestal sign holder for deals and products. People should make sure they are aware of this when trying to promote a product.
In Conclusion
Every single year there are businesses that scratch their heads in confusion trying to understand the world of advertising and marketing. They should not be this confused though, especially with all of the data mentioned in this blog. Continue. Ger more information on this topic here.