Although the majority of the decisions made by consumers may seem as though they were done so actively, the majority of them actually take place within the subconscious. An impressive 82% of all purchase decisions are made while the customers are still in the store. Knowing this, it would be very hard for anyone to even try and come up with an argument against the importance of the in-store advertisements and their overwhelming amount of benefits.
Price tags for retail stores are actually just about the last thing that ends up catching a shopper’s eyes when they are roaming listless up and down the aisles. They most frequently are know to be drawn to more color and creative aspects, such as larger signs advertising sales and more useful colors that show contrast to their background and there surroundings. Think about it, in the monotone vibe of everything they see within your store, the only way to make a sale really shine through the sameness it through the use of colorful and promotional signs. These signs, if created properly, will be visually engaging for the viewer, drawing their eyes in and making them want to go out of their way and learn more about your products.
Just because price tags are presumably one of the last things the eyes are going to be drawn to before actually picking the product up, does not mean that the way in which they are presented is any less important. They must be concise and clear; no confusing fonts or conflicting prices. Typically a nice color such as red or yellow will help make the viewer feel more excited and passionate about the product they are inspecting, versus a more calming cooler color such as blue. It is proven that these colors have these conflicting effects on people’s subconscious, so it really should help with the marketing and sale of your selected products.
Another thing to consider when choosing the price tags for retail stores is what kind of product you are selling and where they are going to placed in your stores. With grocery stores, shelf tags make a lot of sense because most of the product is neatly organized on the shelves for each and every aisle. Hardware, on the other hand, may not stack up so well with such tiny tags, especially if it is a bigger product such as a lawnmower or a hacksaw. In this case, they may need to consider changing signage in their store. You can likely use this opportunity to strengthen your brand, as good signs will help customers everywhere remember your store as being one of the very best. Finding price tags for retail stores of this kind calls for an entirely different train of thought, as it is an entirely different and far more targeted market. Not everyone need to shop hardware, so unlike grocery stores, they must work harder to draw the customers in and provide them with the sort of experience that they desire, either in actuality or subconsciously.