Are you looking to improve your page rankings on Google? Knowing how strong your website’s authority is crucial. It determines your whole SEO strategy.
Your domain’s authority in the eyes of google determines which kind of keywords will bring the most traffic to your site.
If your site has high authority, you can go after difficult keywords which usually bring in more traffic whereas if your domain is not strong SEO-wise, you should go after keywords that result in less traffic but are easier to rank for by a weak domain. Older websites usually have more authority and backlinks compared to newer websites. Keyword research is the process of finding the right keywords which we can rank easily to get targeted traffic. Once you have nailed down your top 5 keywords, you need to find out the search intent behind them. By deciphering the search intent, you will know what kind of content you need to create in order to rank.