The world of marketing and sales has a lot of nooks and crannies. There are endless tactics one can use to trick customers into spending more. Even a grocery business or clothing store can benefit from these marketing maneuvers by utilizing the power of retail price tags.
Believe it or not, the price tags you use and the way you format that has an effect on the customer. These tags can change their perception of your store or convince them to buy more than they originally came for. You can use them to strengthen your brand and heighten sales.
Below are some of the tricks you can use by using custom price tags for retail.
The Old 99 Cent Trick
This sales tactic is one of the oldest in the book and is backed by multiple studies. Prices that end in the number nine sell more than other prices. Whether it’s a product that is $14.99 or $1.39, there is something about that final digit that drives sales. It has to do with the fact the people read from left to right and will have already started judging the price the moment the begin reading it. The lower beginning numbers help to convince customers to sell even though $14.99 is about the same as $15.00.
Tag Quality and Font
Those little orange tags with a printed number on them send a different message than a big cardboard tag with a design on it. They both send a different message than a big yellow sales or clearance tag. You can adjust the way people perceive a product by using custom price tags for retail items. The design of the tag tells a customer whether the item is a quality purchase or not, right down to the font. Unsightly fonts or fonts that are hard to read will drive eyes away rather than drawing them in.
Using tags that fit the overall design of your store is a great tactic as well. It makes them less jarring to look at it if they blend into the atmosphere around them. People don’t generally like to be surprised when they are shopping and a confusing tag design can make them second guess their purchase. You want buyers to be comfortable and to not think too hard about whether they should buy something or not. It creates less of a chance of them talking themselves out of a purchase.
Utilizing custom price tags for retail items can tailor your store to the customers you are hoping to sell to. It’s a subtle, but effective way to change their shopping experience and boost sales.