If you run a small business, then you know the importance of visibility. If customers can’t find your business, then you might as well close up shop. In today’s advertising and marketing worlds, the trend has been heading towards web and mobile advertising for years, but those media don’t always have the same impact when it comes to attracting customers to brick-and-mortar storefronts. If you’re looking for increased foot traffic in your storefront, the answer is simple: full color LED signs.
What Are LED Signs?
LED signs and other electronic signs for business use light emitting diodes (LEDs), a special kind of lightbulb that uses far less energy and lasts much longer than traditional lightbulbs. LEDs are also minuscule, allowing them to be arranged in configurations and purposes that are impossible with conventional lightbulbs. LEDs also have the ability to change color, meaning that LED commercial business signs have the potential for animation effects.
What Full Color LED Signs Do For Your Business?
LED business signs have the eye-catching impact that can set your business apart from the others around it. In a recent consumer survey, 35% of people reported that they wouldn’t have discovered a business had it not been for their sign. Ask yourself: does your sign stand out enough? If not, an outdoor LED display might be just the thing your business is missing. Nearly 76% of consumers (8 in 10) said they had entered a store or business they had never visited before based simply on its signs. An eye-catching, state of the art LED sign could mean the difference between potential customers ignoring your business or attracting them inside where sales are made.
Make the Change to Full Color LED Signs
Studies show that adding or changing a sign directly improve sales revenue. Replacing a store front sign increases revenue by an average of 7.7%. If your business needs an increase in customer base and/or revenue, a new full color LED sign could be the answer. Furthermore, LED signs use far less energy than signs featuring conventional lighting methods. Don’t let your business get overlooked in today’s overcrowded small business landscape. Look into a local LED sign company today and put your business on the cutting edge.