Ever notice how your favorite imported coffee and tea products have changed over the years in terms of their packaging? We’ve gone from plastic containers and resealable bags to paper bags and recyclables for storing. While maintaining the custom printed nature of their products, the product companies themselves have something in common: finding new and innovative ways of attracting the consumer.
You’ve seen it on social media and in grocery stores as well: there has been a shift in the quality and materials used in the packaging of some of your favorite products. What is this change, and why was it seen as necessary by companies and industries creating those products?
The average American supermarket holds more than 20,000 products, all competing to attract the attention of the consumer. What attracts this generation of shoppers the most? We have shifted into an age where full awareness of “healthy and organic” can be seen everywhere. From spice packages and pet food packaging to organic paper bags and printed vacuum pouches, the materials used in making these packages are viewed as not only better for the consumer but also better for the planet in that harsh chemicals and production procedures aren’t used.
Businesses that pay close attention to packaging have reported a 30% increase in consumer interest. If packaging is eco-friendly, contains an organic/healthy product, and is appealing to the eye, a consumer is more apt to purchase this product. In fact, nearly 52% of online consumers say that they would return to a business for another purchase if they receive their products in premium packaging.
The 2016 West Rock Consumer Insights Study revealed that 66% of consumers have tried a new product because the packaging caught their eye. And if you see a product in custom printed organic paper bags that you may like and want to try, you’d want to share that with people, right? 40% of consumers would share a photo of a product on social media if the packaging were interesting.
Aside from what is in the packaging itself, there are several benefits to purchasing products in organic paper bags through e-commerce outlets:
– Organic paper bags are recyclable.
– Paper bags are reusable. Need something to store your protein powder when you’ve used up the vegetables in your paper bag? REUSE IT!
– These organic paper bags are made from locally available materials and products, leaving less of a carbon footprint from factory production.