For any business, marketing is a major concern, and the concept of marketing products and services dates back many centuries. Now, in the 21st century, millions of dollars are spent every year to research new and more effective marketing techniques, and these range from online web design and SEO all the way to product packages, colored labels and stickers, shelf tags, and display stands in stores. But a grocery store or retailer is not the one printing off these tags and stickers; instead, specialized firms are asked to use their labeling machines, color label printers, and more to create and apply stickers and labels to products and packages. These dedicated printing firms can easily print a variety of stickers and labels en masse, and they will also know when and where to buy or repair their equipment, such as Inkjet label printers or printer ink cartridges.
The Power of Labels
Many studies are done to determine how to label and advertise products, and the numbers make it clear that colorful, eye-catching labels and stickers do a lot of work. When a shopper enters a store, they are often undecided about what to buy (or even how much to spend), so countless shelf tags, stickers, signs, and packages will compete for their attention (and therefore their money). For example, studies say that about 54% of all consumers report looking at a product’s label the first time they buy it, and 85% of all shoppers make purchasing decisions based on reading product packages while in the store. It should also be noted that over 60% of all purchases are impulse buys, when the customer finds something they like and makes an unplanned purchase right away. Often, items are labeled, priced, and placed in such a way to maximize their appeal for impulse purchases, and bold, dark price numbers against a colorful background can add to the appeal. It also helps if there are signs or posters nearby advertising a new brand or a temporary sale or discount.
It’s not just customers who want stickers and labels for reference. Warehouse workers, dock workers, and truck crews also need to look at colorful stickers and labels on product packages or cardboard boxes of inventory, so they can quickly and accurately sort and place large numbers of items in a warehouse, truck trailer, or store dock. Studies show that having a variety of colors and shapes for those stickers can help a great deal, and the human brain responds better to colors than to black and white labels or other images. But in-house talent can’t provide an Inkjet label printer for the job; it is outsourced labor that will print off all these stickers and labels for packages.
Label Printing Done Right
Many printing firms can be found in just about any city or town, ready to take on clients who need Inkjet label printers, poster printers, and more to create all of their physical advertising. Some printing firms will print off thousands of flyers or brochures for a client, while others may specialize in stickers and labels for retailer clients who need the services of an Inkjet label printer. At these firms, printers of all sizes and shapes create stickers with bar codes, numbers, and letters printed on them, and the client can provide the details for what those stickers should look like (color, size, shape, etc). The printing firm, in turn, may need wholesale suppliers for spare parts or new ink cartridges for their machines, and hire repair crews whenever a printer is damaged or malfunctioning.
Entire rolls of stickers and labels can be sent to the client once they are done, and warehouse crews can rapidly apply them to boxes and packages for reference later. This may include black and white bar code stickers not only on product packaging, but also on plastic or cardboard tote boxes for retail dock crew reference. Many dock crews use handheld scanners on these tote barcode stickers, to determine the tote’s contents and therefore know where to place it. It is impractical, after all, to open up every single tote to determine the contents.