Do you sense that your company’s website might be outdated? Or, are you in the process of rebranding and aren’t sure where to begin? If your company doesn’t have a dedicated online marketing team, then you may want to consider hiring a digital marketing team to assist you. In addition to providing web design and web marketing solutions, digital marketing companies can also assist you with brand management and other vital services.
In addition to requiring regular updates and maintenance, websites also need to keep up with industry changes. While there are other important reasons for doing this, given the development of new devices and browsers, websites need to be easily accessed and displayed in a variety of formats. This means having a website design that functions optimally across different platforms, such as smartphones and tablets. Recent data shows that 63% of the companies that had websites specifically designed for mobile devices experienced an increase in sales.
Website design does make a difference to Internet users. A recent survey showed that 48% of people stated that it was their primary criterion for deciding whether or not a company was credible. Furthermore, customers report that they need to be able to determine what a company does within three seconds or less. The survey indicated that 40% of the visitors to a site will leave when it takes more than three seconds to load.
When a Fortune 500 company website study was conducted, it was discovered that these sites had the following features:
- Content above the fold: 63%
- Some type of scrolling content window: 50%
- High-quality images with which users connect: 63%
It’s also important to note that the average loading time for these Fortune 500 company websites was found to be 6.5 seconds. While this may appear to contradict the other survey, the fact that there is content above the fold may account for why people will wait for this to load. Furthermore, given the fact that these companies are considered to be credible and reputable, this may also account for the fact that visitors to these sites are willing to wait longer.
When it comes to content, 87% of consumers stated that it had a major or moderate impact on which vendors they preferred. If a site’s content was “blatantly self-promotional,” however, 43% of the survey participants stated that it was a “major turn-off.” Given that the average person will consult 11 consumer reviews prior to making a purchase decision, this is an important aspect to consider.
In addition to consulting consumer reviews, potential customers will also follow or otherwise research specific companies through social media sites. It’s important to note the social media users are just as likely to make posts about positive experiences as they are negative experiences. This is just one of the many reasons why more and more companies have dedicated social media teams to monitor and address this commentary. In 2015, for example, 78% of companies had on-board social media teams, which is a 67% increase from 2012.
Since email marketing has demonstrated its effectiveness, it’s a good idea to bring an email marketing team on board. Recent data shows that even though email marketing delivers the highest return on investment of any digital marketing tactic, just eight percent of companies have a dedicated team for this.
More and more companies are realizing the benefits of outsourcing to digital marketing companies. In addition to all of the above, digital marketing companies can also provide unique content and content management services. It’s interesting to note that the second largest portion of company digital marketing budgets is now 50%. However, 50% of these companies don’t have a marketing plan in place.
Since having an effective digital marketing plan can increase business growth, it makes sense to hire the experts. Digital marketing companies can assist businesses with both the development and implementation of a plan. In order to learn more about the aforementioned services, you can contact a digital marketing company for a consultation. At that time, you will be able to provide them with information about your company brand and they will be able to determine the most effective way to proceed.