When you hear “PR,” what is the first thing you think of? You probably think of a person who manages somebody else’s image. The truth is, PR is all around us, and we can see the effects of great PR teams everywhere we look. PR stands for public relations and is based on communication with others. In this video, we will take a deep dive into what PR is and what PR agencies are designed to accomplish.
Without a doubt, PR is not as simple as speaking for another person. Public relations is not all about celebrity hype, event management, or writing press releases as many people think.
While these are all things a PR expert can do, that is not the main reason for their job. PR agencies work to establish a brand’s reputation, which leads to likes, clicks, and views. PR agencies are built to help their clients tell a valuable story to their audiences, while providing services to help them expand their reach. PR teams also help companies get in the news and spread their name out to the public. They proofread all of the content written by the client in order to make changes to save face if necessary.