SEO stands for search engine optimization and it refers to the process of optimizing websites to rank higher in the search engine. When you search for something on Google a list of results comes up. Companies with better SEO will be in the first few results, which is why it is so important.
Website design is crucial when it comes to SEO. There are a lot of different things you can do both on the site and off of it as well. A lot of businesses opt to hire a digital marketing agency to handle search engine marketing. According to ImpactPlus.com, Only 0.78% of Google searchers click on results from the 2nd page. This is why businesses fight to rank higher.
When you are trying to optimize your site by adjusting the website itself, there are a couple of ways to go about it. One way would be to include important keywords that relate to your topic in the copy of the site. Blogs are another way to help boost the SEO of a website.
Optimizing offsite is a little bit different. One of the more popular ways that this is done is through backlinks. Backlinks are links to a website that are found on another website.