Looking for different forms of advertising that still catch people’s eye? You’re far from the first. Although digital advertising has been rising in popularity for its affordability and convenience, it’s far from the only method of snagging would-be customers’ attention. Airplane advertising is one of the best ways of getting out a broad message without the risk of being undermined by the competition. In fact, some of the biggest businesses and corporations prefer airplane advertisements for their splashy showmanship and incredible presentation! What do aerial billboards actually entail? Let’s take a gander below.
What Is Airplane Advertising?
Simply put, airplane advertising is the art of using airplanes to stream banners or flash advertisements. These are often used during noticeable events, such as large-scale weddings, grand openings and celebrations. Sometimes an aerial advertising service will just be used to promote discounts and specials happening at a nearby store! The flexibility of airplane banners can’t be understated, particularly since they’re noticeable, fun and are known to bring in a significant portion of customers.
When Did This Start Being Used?
Airplane advertising cropped up as early as the 1920’s, originally using advertising banners to one-up the less flashy newspaper advertisements and road billboards. The Pepsi corporation scribbled almost 2,230 different skywritten messages over 48 states in the year 1940 alone. By the time 2001 rolled around the Federal Aviation Administration had authorized up to 600 companies to conduct official banner-towing operations.
How Many People See Aerial Advertisements?
Why do people use airplane advertising? Because they’re hard to miss! Some aerial advertising campaigns have a response rate as high as 20%. A recent survey found almost 80% of respondents being able to remember the product or service being advertised through an aerial banner, with another 67% able to retain at least half of the message from a glimpsed airplane advertisement. Even better are your variety of options — you can choose banners, animated visuals or even sky writing.
How Does Sky Writing Work?
Aside from aerial banners and animated advertisements we have sky writing. The writing process begins at around 10,000 feet (as many as 3,000 meters), up where the air is noticeably calmer and cooler — cool air exerts more pressure, thus helping smoke to maintain its shape for longer periods of time. Ideal conditions include cool, humid, windless and clear air so messages can stay for at least 20 minutes if not more. These all need to be seen from 30 miles away, to boot, making this an advertisement that is as much science as it is art! The effort you put into your brand can be felt for miles around. Standing out from the pack means putting your best foot forward.
Why Use Airplane Banner Packages?
If you have a special deal on its way or simply want to attract a wider variety of customers, you’ll want to check out aerial advertising solutions. Digital and traditional advertisements are fine in the day-to-day, but special events and occasions need that extra oomph to be memorable. Banners are made with five foot high letters so planes can grab them mid-flight and maneuver them around for everyone to see. Skywriting, as well, is considered incredibly eye-catching and interesting. Densely packed beaches, such as those in New Jersey and California, can draw throngs of one million people in a single day. Don’t want to miss out? It’s time to use all the options at your disposal and put your message in the sky.