Why Product Packaging Matters to Your Business

Written by Economic Development Jobs on November 2, 2018. Posted in Organic food packaging, Printed coffee bags, Protein powder packaging

The value of the packaging of a product cannot be overstated. As it’s the first thing that the customer will see of the product, it needs to be appealing, eye catching, and informative.

A food packaging label should not be disregarded as some people choose what to buy based on the packaging, either by the appearance or the information on the label. According to 85 percent of shoppers, they read the product package while they are shopping to be informed about their purchase decisions.

As for online consumers, roughly 52 percent report they would make another purchase from a business that uses premium packaging. These facts show that people are wanting their packaging labels to be informative as well as of good quality.

The importance of design is necessary for a truly successful and well thought out food packaging label.There are more than 20,000 products in the average American supermarket. Each one of those products has their own informative and interesting label for the product, whether it be tea packaging, an organic food packaging label, or chocolate packaging.

Products with an appealing packaging make them stand out, which then makes people more likely to buy those products. In fact, 66 percent of consumers admit to trying a new product because of the eye catching packaging, according to the 2016 West Rock Consumer Insights Study.

As an example, take the food packaging label on a bag of coffee. With the great variety of coffee available, it can be difficult to ensure that your brand of coffee would stand out. It could be the best tasting coffee out there, but people won’t know this unless they are willing to buy it and give it a try.

You could make your brand of coffee stand out by using an interesting food packaging label. Maybe the coffee is sold in a clear pouch bag, coffee bags with valve to make the dispensing of the product easier, or maybe even offer custom printed coffee bags.

There are so many different options to make your product stand out with creative packaging. No matter what your product is, whether it be vegetable packaging, a protein powder bag, or packaging for dog food, the appearance of the label is important.

To get people interested in buying the product, you first need to get them looking at the food packaging label. The most important things to consider are that the packaging label be informative, appealing, and eye catching.

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