Archive for January, 2018

4 Essential Components Your Inbound Marketing Strategy Needs

Written by Economic Development Jobs on January 31, 2018. Posted in Digital marketing, Digital marketing companies, Digital marketing company

inbound marketing servicesWhile outbound marketing was once all the rage, the digital age has made inbound marketing techniques far more effective. Inbound marketing tools are plentiful these days, but there are some basic components your business needs to adopt in order to be successful. Let’s take a closer look at the four must-haves your inbound marketing services need to address.

  1. Good website design
    You literally cannot afford to skimp on website design. Responsive and accessible website design is not only vital; it’s really the bare minimum customers will put up with. If your site is easy to understand, easy to navigate, and provides an excellent user experience — regardless of the device being used — you’ll already be making a good impact. Of course, it needs to be aesthetically pleasing and to support your brand, too.
  2. SEO services
    Search engine optimization, simply put, can help your business become more visible on the World Wide Web. In an oversaturated marketplace, that’s what everyone wants. Optimized pages will be more likely to show up in search, and that’s incredibly important. In fact, a recent study found that search is the number one source of traffic to content sites, beating out social media by more than 300%. While we’ll discuss social media’s important role in your strategy next on our list, SEO basically makes it so that people can find your site in the first place — and that’s huge.
  3. Social media
    Just because social media isn’t as vital as SEO doesn’t mean that it isn’t key. You should use it thoughtfully and often to support your other efforts on a variety of platforms. Facebook, Twitter, Google+, LinkedIn, and Instagram can allow you to connect with customers, promote posts and products, and solidify your branding efforts. All of those should play a part in the inbound marketing services you pursue.
  4. Content marketing
    Even if you don’t think blogging will apply to your industry, it needs to be an important part of your strategy. The key here is to write useful, thoughtful, and relevant information for internet users. This provides a service and positions you as an industry leader, making potential customers much more likely to consider doing business with you. It’s one of the most effective ways to generate leads, especially when it’s combined with SEO efforts.

Regardless of your industry, you need to embrace these inbound marketing concepts if you expect to survive in the digital age. As we live more of our lives online, these efforts will continue to make an even greater impact. If you’re in need of inbound marketing services, please contact us today.

Why Point to Point Transportation is Ecofriendly and Secure

Written by Economic Development Jobs on January 30, 2018. Posted in Air and ocean cargo, Envios a guyana, Puerta a puerta a ecuador desde miami

Freight forwarder

Air and ocean cargo, when shipping to Latin America and other national and overseas destinations, is both ecofriendly and cost effective. That?s because unlike freight carried on commercial flights, point to point shipping picks the shortest routes with fewest stops. This reduces the carbon footprint of each shipment, and also cuts down on delivery time. Fewer stops and transitions also mean greater safety for cargo.

Air and ocean logistics
Cargo airlines don?t carry any passengers, but are dedicated to carrying cargo only, nationally and internationally. Air cargo services play an important role in transporting goods and products from their point of origin to the final destination. The total value of cargo transported by the global aviation industry reached about $6.4 trill

LTL Shipping Services And Why They Should Matter To You

Written by Economic Development Jobs on January 29, 2018. Posted in Expedited freight companies, Freight carriers, Machinery movers

Expedited freight service

Every time we drive, particularly on a highway, we are likely to see trucks passing us, often in groupings of two or three. The trucking industry is booming, companies like Macropoint and others thriving in the field of transporting goods from place to place.

LTL shipping services have become particularly popular. The LTL shipping services market has recently been estimated at over $30 million. Companies like Macropoint have contributed to the over 10 billion tons of cargo that were transported via truck in 2013 alone. And that yearly number is expected to rise. By 2040, just over twenty years from now, the annual estimate of cargo transported is expected to reach nearly 20 billion tons. It’s estimated that almost 12 million trucks and rail cars are involved in the moving of these goods, and that r

Donating Clothes and Making a Difference in Your Society

Written by Economic Development Jobs on January 22, 2018. Posted in Donation pickup, Household donations

Clothing drop off locations

There is always somebody who is looking for the right outfit for that job interview so they can get a fresh start in life. There are many families who don’t know where to turn when it comes to finding affordable outfits, especially for the growing family. There are military families who could use the charitable donation of clothing, which you provided to them out of the kindness of your heart. No matter who is looking for the right outfit, you may wonder where to donate clothes to make a difference in somebody’s life. You may wonder where to donate clothes and when to donate clothes, and the answer is out there, with many locations with a clothing drop off in your very neighborhood.

The truth is,

Reasons to Consider Aluminum

Written by Economic Development Jobs on January 20, 2018. Posted in Astm b150, Examples of alloys, Nickel 405

Nickel 400

If you work in an industry that uses metal, you have multiple options. The most common kinds of metal used today are iron, carbon steel, aluminum, copper and stainless steel. For many industries, using copper and aluminum alloys is the way to go. One of the strongest kinds of metal that can be treated with heat is aluminum alloy 2014.

After iron, the most popular metal that is being used today is aluminum. In the earth’s crust, it is the most common metallic element. In nature, it is a silver and white color. It is a very ductile material. Although it is very common in the crust of the planet, it is not usually found in its concentrated form. The way it is usually found is trapped inside Bauxite rocks. The unique chemical and physical properties of aluminum and copper and aluminum alloys make it easy to u

Is Epoxy Coating Right For Your Floors?

Written by Economic Development Jobs on January 19, 2018. Posted in Epoxy coating, Epoxy flooring contractors, Epoxy flooring kansas city

Aerospace hangar flooring

When renovating your flooring, be it in a residential building or your place of business, consider epoxy coating services. Epoxy coating services can educate you on the benefits of epoxy coating, what environments epoxy coating is best suited to, and a timeline for the renovation. Floor resurfacing solutions can be difficult to decide between, but epoxy coating provides an attractive, resilient option.

Epoxy coating is especially suited for industries and business with a lot of foot traffic and, depending on the level of said traffic, can last up to ten whole years. Epoxy coatings can also be used to coat

Color Matters In Direct Mail Marketing

Written by Economic Development Jobs on January 18, 2018. Posted in Mailing and printing services

printing servicesWhen your potential customers are sifting through their mail, they may be dealing with a hefty stack. This is why it’s important that you make your direct mail materials stand out. About 39% of customers report trying a business for the first time because of their direct-mail marketing, so what can you do to appeal to this group?

The answer may be more simple than you think:

Choose the right color.

Color can evoke emotion and thoughts, unlike most other features. So, if your direct mail color scheme is visually appealing and ties to your brand, you can up your chances of turning a mail recipient into a client. Follow these tips for taking your colors to the next level before sending your materials to digital printing services.

  • Start With Your Brand: Some brands can be recognized from color alone, so this is a good place to begin. If you have distinct branding colors, incorporate these into your direct mail. Then the colors will evoke the same feelings as your logo and other marketing materials.
  • Learn Color Psychology: Different colors evoke different emotions. For example, yellow indicates youth and vitality, while blue evokes a sense of calm. Decide what you want your recipients to think and feel, and craft your colors around that.
  • Don’t Forget Typography: Your font type and color should be working together to deliver a message. If possible, select a custom font with a simple color. This will keep your materials looking clean, branded, and professional.
  • Use The Color Wheel: Remember to choose colors that actually go well together. Complimentary colors, or colors that are opposite on the wheel, are good combinations. Another option is to select similar shades that are next to each other on the wheel. For example, choosing a combination of purples and blues balanced with white.
  • Choose Backgrounds Carefully: The same text color may look different on various background colors, so be sure to try out different options. Make sure that the background-text combination is easy on the eyes and makes the text completely readable. Brighter is not always better.

Direct mail printing services may have more specific advice on incorporating color into your marketing materials. Your business may also consider sending out multiple versions of the same ad and seeing which gets a better response. Keep careful track of this data and adjust accordingly.

Four Ways that you Can Recycle More

Written by Economic Development Jobs on January 17, 2018. Posted in Colored bottles, Commercial plastic jugs, Plastic blow molding

Gallon plastic jugs

Because the plastic industry is so prominent in the United States, it is more important than ever to find unique recycling purposes. According to the National Association for PET Container Resources (NAPCOR), 5,764 million pounds of PET bottles and jars were available for recycling in 2013. About 85% of those bottles are used for food and beverages, or 4,899 million pounds. While this is a good start to increase recycling initiatives, it will take much more than that to increase recyclability among plastic products. Consider implementing these unique recycling methods into your daily routine.

Make recycling a part of your weekly grocery shopping trip

Many homeowners have the intention of recycling, but then never seem to get around to it. Instead of putting off recycling each week, mak

Upgrading Transportation Management Software For a Changing Market

Written by Economic Development Jobs on January 15, 2018. Posted in Ltl tms, Tms systems, Tms with load board integration

Transportation management software

The LTL market is expanding rapidly as transportation needs change. The current market for LTL is estimated at about $35 billion, and that?s just one part of the entire transportation market. Every year, there are 12 million trucks, rail cars, and other vessels transporting goods all over the country, and about 5.9 million estimated commercial motor vehicle drivers operating in America. The value of moving all this freight is estimated by the Department of Transportation to increase in value from $882 per ton in 2007 to $1,377 per ton by 2040. And it?s trucks that carry the largest share of all this at the under 750 miles distance, whether you count in terms of net value, by tons, or by ton

Wellington, CO Plans for A $12 Million Water Treatment Plant

Written by Economic Development Jobs on January 9, 2018. Posted in Groundwater specialist, Groundwater treatment

water treatmentAs the year comes to a close, the people of Wellington, Colorado look back at 2017. What do most people remember? According to the Coloradoan, the nasty tasting water in the summertime.

Apparently, this is a regular issue for the Colorado town. Algae gets into Wellington’s main water source every summer, affecting more than 9,000 people. This issue encourages many of the citizens of Wellington to purchase bottled water by the case or even install highly expensive water filtration systems, so says The Coloradoan. This summer was particularly bad. The levels of geosmin, which is what causes the stinky order and bad taste, was 10 times higher than they had ever been, according to the town administrator, Ed Connon.

The recent winter months have greatly subdued the issue, for now. The algae dies, and many of the townspeople say that the water does taste better. Although this may be the case, many of the citizens are still complaining. Summer will return, and so will the algae.

Ed Connon says that his goal is to have water that no one will talk about. He wants a water that tastes bland, not like chemicals. To achieve this goal, the town is going to invest in a $12 million water treatment plant. According to the Coloradoan, the town of Wellington will have perfect, bland tasting drinking water by 2021.

Why does this matter? It means that it is attainable to get clean water, possibly for the whole country, no matter the local contaminants or infrastructure challenges. Only 3% of the water on Earth is fresh water. This means that we can only drink from a very small portion of the vast amounts of water on Earth, and that’s only after the water treatment process.

Recently, there have been many cases of unclean water in several places all over America. Flint, Michigan had a huge water crisis in recent years. Many other dry, hot states like California, Texas, and Nevada also struggle with clean drinking water.

With examples like Wellington, Colorado having a successful water treatment plan, it gives hope to many of us that one day, the whole country can have clean, chemical free drinking water.