Why LED Signs Are Becoming The Go-To Options For Schools And Businesses

Written by Economic Development Jobs on May 21, 2017. Posted in Church marquee, Marquee signs, Scrolling marquee signs

Digital led sign boards

A sign is everything. It’s how a school advertises the latest plays and events happening in the community. It’s how a business communicates its best intentions to would-be customers and repeat buyers alike. In a short, it’s everything in today’s modern world and something that should be actively considered when you need to bolster your own establishment or business in the eyes of others. A school marquee sign or electronic signs for business are not obsolete in the digital age, despite increasingly common belief, and can go a long way in helping you further relationships with consumers, visitors and prospective buyers. Let’s venture into the art of the sign and what you should know to get the most out of yours.

Location, Location, Location

Digital signs are useful for helping a casual visitor recognize a brand. But what about physical signs? A sign can help redirect customers to your establishment, doing the dual work of capturing their attention and preventing them from getting lost in the shuffle. Studies revealed a noticeable 35% of people wouldn’t have even discovered a business if not for their sign. Best Buy, for one, saw nearly 20% of its walk-in customers doing so because of its sign. Overall, the vast majority of a physical business’ customers either live or work within a five-mile radius of its location. Consider this when setting up your school marquee or full color LED signs.

Bolster Your Sales Revenue

Your sign is like the beginning of a conversation. Without a good lead-in and positive presence, your relationship with your client base could be over sooner than you expected. Studies have shown either adding or changing a sign will directly improve your sales revenue than if you had left it to gather dust. Replacing a store front wall sign with a larger banner, for example, saw a boost in 8% for multiple businesses. Saving money is the same as gaining money, to boot, and something you can expect to do with on-site signs.

How To Spend Smart

Did you know the value of an on-site sign is the same as nearly 24 full-page newspaper advertisements? This is due to its repeat value of constantly grabbing customer attention and redirecting them to your establishment, while newspaper advertisements frequently get lost amid competitors and tossed in favor of mounting information. More than one-third of those in an outdoor advertisement survey reported looking at billboards either most of the time or every single time they passed them.

Standing Out From The Crowd

We know that a good sign can benefit greatly from a smart location, help customers find your place of business and even save you money over time. How can you take advantage of all of these qualities? A school marquee or commercial business sign does better when it combines traditional methods with modern technology and nowhere is that more clear than the LED market. The year 2019 is expected to see LEDs overall achieving a 50% penetration of the global lighting market. Many customers admit that animated or light-up advertisements catch their eye more than static images, so your school, business or establishment stands to fare much better by going electrical. A sign is everything, after all. How will yours stand out?

Leave a comment

You must be logged in to post a comment.