In the video above, the reporter delves into the intricacies of expanding an air duct cleaning company, shedding light on three pivotal sources, including Google Local Service Ads, that can significantly impact business growth. The initial focus centers on Google Local Service Ads, an avenue that the reporter describes as a pay-per-lead model. Emphasizing the competitive nature of this space, the reporter underscores the importance of accumulating Google reviews to enhance the chances of being featured in this high-profile real estate, whether for air duct cleaning or home energy audits.
Moving on to the second lead source, the reporter underscores the power of organic traffic, branding it as a long-term and cost-effective strategy.
Building a robust online reputation through customer reviews is highlighted as a key component of this approach, emphasizing that a positive online presence can act as a driving force behind sustained organic traffic. The speaker encourages businesses to invest time and effort into garnering reviews to establish credibility and visibility in the market.
The reporter concludes by providing a strategic approach to initiate conversations with potential referral partners, such as HVAC companies, property management firms, realtors, and restoration companies, the reporter outlines the benefits of cultivating referral-based relationships. This approach is touted as an effective means of achieving continuous business growth without any constraints.
