The buzzwords on the streets are digital branding and marketing. You may have heard of the term but are unsure what it includes. The YouTube video explores the topic in more detail.
Marketing in the Digital Age
Digital branding and marketing are terms used to describe the promotion and sale of a product or service through the Internet. Here’s something to consider: how long has it been since you opened a telephone book to find a person or company’s number? If you want information on a company, search Google or social media sites like Facebook, Instagram, LinkedIn, or X. Therefore, many companies have merged their physical presence with an online presence.
Therefore, keeping an eye on your company means you have to stand out from the competition. To achieve this, develop your brand online to target your audience, so they know how to distinguish your brand from the competition. You can achieve this through online marketing, known as digital marketing, and online branding, known as digital branding.
There are steps to take and techniques you can apply to make your brand stand out. For example, you can create search-engine-optimized content that ranks on Google’s first search engine results page. Or market on social media sites like Facebook and X.
Companies who wish to remain competitive in the 21st century should migrate their physical presence online. Online presence equals profits. A good digital marketer can help you achieve this.
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