Four Reasons That Email Marketing Will Never Replace Direct Mail Marketing

Written by Economic Development Jobs on August 3, 2017. Posted in Digital printing services, Tampa print, Tampa print services

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Technology has changed every industry, and the marketing industry is no exception. Previously the go-to marketing techniques were billboards or TV commercials. Maybe an ad in your local phone book or on the fence at your town’s baseball stadium if you were feeling creative. All of those methods are being replaced with online banners, and social media ads. One seemingly intuitive way to transition your business to the modern digital age is to replace direct mail postcards with marketing emails.

If you are a small business owner, it might feel like it makes sense to send out emails (which cost next to nothing per recipient) instead of direct mail postcards (which cost a couple cents per recipient). While there is definitely an important place for email marketing, we believe direct mail postcards still ho