Customer Satisfaction May Matter More Than Marketing

Written by Economic Development Jobs on April 22, 2017. Posted in Competitive intelligence program, Customer service and customer experience

Consumer satisfaction survey questions

What makes you choose one product or service over another? Chances are, price is not the final deciding factor. The brand behind the product matters; if it didn’t, companies wouldn’t put so much strategy into their branding. As such, they do, and customers have come to expect a certain level of service from the brands they know and love.

But what makes one brand more successful than another? If you compare brands with similarly priced products or services, there are a few deciding factors that make one brand pull ahead of the rest.

Good Customer Service Means Better Reviews On Amazon.

If you were to compare similar products on Amazon