Utilizing the Trade Show Marketing Plan

Written by Economic Development Jobs on May 2, 2016. Posted in Booth design company, Booth designs, Custom exhibits booth designs

Exhibit booth design

Any successful company understands the necessity of marketing. Marketing creates new customers and reminds older customers of y our business, increasing their visits. There are many ways to market, in fact, many companies have entire marketing teams that are responsible for creating new marketing campaigns to continue increasing business. However, one of the most overlooked types of marketing is that of trade shows. Trade shows offer many marketing benefits, one of the biggest being that trade shows actually bring customers directly to you. They are an opportunity to share to hundreds, possibly even thousands of new customers what is so great about your business. There are no other marketing opportunities that allows for that level of free marketing.

The average company allocates 31.6% of its total

3 Things You Need to Know About Exhibit Design

Written by Economic Development Jobs on April 12, 2016. Posted in Booth design company, Trade show booths, Trade show exhibit design

Exhibition design portfolio

Las Vegas, Chicago and Orlando are the three major cities that are home to about 50% of the largest 200 trade shows in the United States. In 2014, a study by B2B Magazine showed that events are cited as the second largest area of growth in media spending just behind digital. On average, a company allocates 31.6% of its total marketing budget to events and exhibiting. With all the money being spent on these events, you can imagine every little detail must be taken into account.

In exhibit design, this is true down to the square footage. For example, for every 100 square feet of exhibit space there are 2.2 trade show visitors on average in the U.S.