You’ve probably noticed digital LED signs while driving or out running your weekly errands. LED signs for municipalities, schools, and businesses are increasing in popularity as a fun and easy way to communicate with others. If you don’t already have outdoor LED signs as part of your marquee, here are a few reasons to consider it.
Many businesses and municipalities believe that they need to invest only in inbound marketing and search engine optimization in order to be successful. In fact, on-site and roadside LED signs are a very effective way to reach clients, patients, patrons, and customers. About three in five adults attend events or visit restaurants based on outdoor signage, and over a third of all customers discover new businesses from their marquee signs. About 70% of all customers also make their shopping decisions while they’re in the car, so having an outdoor LED display may be all that you need to get the attention you want.
Some municipalities worry that LED business signs will violate zoning laws or distract drivers. However, recent studies have found that there is no correlation between LED signage and driver distraction. You can also find LED signs for municipalities or businesses that match the brightness of other signs in your area.
LED electronic signs are expected to dominate the global lighting market by next year, and it’s easy to see why: LED is more environmentally friendly than other lighting solutions, and some witty, upbeat signs have even achieved Internet fame. Some scrolling marquee signs can be timed and preset remotely with the appropriate message and brightness you need. Even if your business or municipality isn’t high tech, your signage can be.
There are as many digital signs as there are people, and no two need necessarily be the same. Whether you’re inviting in parishioners or patrons, there is a perfect LED sign for you. Talking to a trusted company about the various designs and features is a great way to ensure your sign represents your business or municipality the way you want.